Virgin boss Sir Sir Richard Branson has joined forces with LinkedIn for this year's Bring In Your Parents Day, which gives parents the opportunity to be part of their children's working life for a day on November 6, after research revealed one in three parents don't know what their children do for a living.

Branson's daughter Holly commented 'One of the most important things Dad ever taught me was to always treat everyone the same - whether the CEO of a company, the cleaner, or receptionist… everyone has an important role to play. LinkedIn's Bring In Your Parents Day is a reminder that every generation has something different and valuable to share'.